Serik founded Elefund in 2015 with the belief that businesses create value by masterfully solving complex problems with a simple toolkit. He began his investing career as a public equities investor applying value investing principles, a framework which later served as a cornerstone to Elefund’s investment approach.

When he isn’t advising founders or evaluating new deals, Serik enjoys spending time with his family and friends. He also enjoys reading, and hooping.

What is the most underrated characteristic of successful founders? Surrounding yourself with capable people, and attacking ideas and products, not each other.